With over 10 years of experience in lending and homeownership strategy, Craig Parry is one of South Australia’s leading mortgage professionals. As the founder of Crown Money SA, Craig brings deep expertise in loan structuring, cashflow optimisation, and strategic debt reduction, all backed by the proven Crown Money system created by his brother, Scott Parry, more than two decades ago.

Craig has built Crown Money SA on a foundation of smarter lending, client education, and long-term financial partnership. His leadership is hands-on and people-first, mentoring his team and ensuring every client receives clarity, accountability, and guidance well beyond the initial loan setup. His adoption of forward-thinking systems and strategic processes allows Crown Money SA to deliver the superior outcomes clients continually experience.

In addition to being recognised in The Adviser’s Elite Broker Ranking 2024, Craig has been featured on Nine News, Australia Overnight, Curtin Radio, and other national media outlets for his insights into property, lending and personal finance. Under Craig’s leadership, Crown Money SA has also been recognised with multiple industry awards, including Best Customer Service (SA/NT) at the 2026 Better Business Awards and Best Boutique Independent Office (SA) on multiple occasions. These achievements reflect not only professional excellence but also a long-standing commitment to helping clients build long-term financial security through strategic mortgage advice.

Craig is an ASIC-licensed credit representative and a proud member of Australia’s leading industry bodies, committed to maintaining the highest professional standards and always acting in his clients’ best interests.

As a mortgage strategist, Craig thrives on simplifying what can often feel overwhelming or confusing. He takes the time to deeply understand each client’s financial position and goals before recommending the smartest loan structure to help them reduce interest, pay down principal faster, and take control of their financial future.

Outside of work, Craig loves to unwind by playing golf, travelling, and exploring South Australia’s best wineries. He also cherishes time with his wife, daughter, son, and their energetic border collie, all of whom are always ready for the next adventure.

Craig Parry is a credit representative (No.426837) of Australian Credit Licence No. 388279